Privacy Policy

Last updated: June 1, 2024

Baxance Ltd ("we", "us", "our") operates the Baxance CRM platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

1. Information We Collect

We collect information you provide directly to us, including when you create an account, book a demo, or contact our support team. This may include your name, email address, company name, phone number, and payment details.

We also collect usage data automatically — including IP addresses, browser type, pages visited, and actions taken within the platform — to improve performance and diagnose issues.

2. How We Use Your Information

• To provide, operate, and maintain the Baxance CRM platform
• To send transactional communications such as account confirmations and billing notices
• To send product updates and marketing communications (you may opt out at any time)
• To analyse usage patterns and improve our product
• To detect, prevent, and address fraud or security issues

3. Legal Basis for Processing

Where applicable (e.g. EU/EEA users), we process personal data on the following legal bases: contract performance, legitimate interests, and consent where explicitly provided.

4. Sharing of Information

We do not sell your personal data. We may share data with trusted service providers who assist in operating our platform (e.g. payment processors, hosting providers) under strict data processing agreements.

5. Data Retention

We retain your data for as long as your account is active or as required by law. You may request deletion of your account and associated data at any time by contacting us at privacy@baxance.com.

6. Your Rights

Depending on your location, you may have the right to access, correct, delete, or restrict processing of your personal data, or to object to certain uses. Contact us to exercise these rights.

7. Security

We use industry-standard encryption (TLS) for data in transit and AES-256 encryption for data at rest. Access to personal data is restricted to authorised personnel only.

8. Cookies

We use essential cookies to operate the platform and optional analytics cookies to understand usage. You can manage cookie preferences from the cookie banner on first visit.

9. Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by email or via an in-app notice.

10. Contact Us

For privacy-related questions, contact our Data Protection team at privacy@baxance.com.