Mobile App Development for iOS & Android

What we build

Customer apps

Apps your customers use to buy, book, track or manage an account — where the goal is a fast, frictionless repeated experience and the ability to re-engage people through notifications rather than paying to reach them again.

Internal and field apps

Apps for staff who aren't at a desk — drivers, agents, technicians, inspectors. These usually need offline capability, camera and location, and a simple interface that works one-handed in poor conditions.

Companion apps

A mobile layer on a platform you already run, sharing the same accounts and data — so customers or staff get a native experience without a second system to maintain.

Native or cross-platform — how to decide

This is the first real decision, and the honest answer is that it depends on what the app does. Cross-platform (a shared codebase producing both iOS and Android apps) is usually the right default for business apps: one codebase means lower build cost, faster iteration and features that stay in sync across platforms. For the large majority of apps — content, commerce, booking, dashboards, forms — users cannot tell the difference.

Native earns its extra cost when the app leans hard on the device: heavy graphics or animation, intensive camera or sensor work, background processing, tight integration with platform features, or performance demands where every frame matters. It also makes sense if you only genuinely need one platform.

The wrong way to decide is by which is fashionable. The right way is to look at your feature list, be honest about which parts are device-intensive, and weigh that against budget and how fast you need to iterate. We'll give you a straight recommendation, including when a well-built mobile web experience would serve you better than an app at all — because an app nobody downloads is worse than a fast website.

Getting through the app stores

Store review is where first-time app projects most often slip. Apple in particular rejects for reasons that surprise teams: missing or inadequate privacy disclosures, account deletion not offered in-app, sign-in requirements for functionality that doesn't need an account, payment flows that bypass in-app purchase where it's required, incomplete metadata, or a build that reviewers can't fully test because credentials weren't provided.

Most of these are avoidable if you design for them rather than discover them. We plan the privacy manifest, account and data-deletion flows, and payment approach during the build, prepare store listings and review notes properly, and budget time for at least one round of feedback. Getting this right is the difference between launching on schedule and losing weeks to a review cycle you didn't plan for.

After launch is most of the work

An app is not a project that finishes. iOS and Android release major versions annually, deprecating APIs and changing requirements; if an app isn't maintained it degrades and can eventually be removed from sale. Devices and screen sizes change. Libraries need security updates.

Beyond keeping it working, the launch version is a hypothesis. Real usage tells you which features matter, where people abandon a flow, and what the reviews are actually complaining about. The apps that succeed are the ones that ship improvements steadily on that evidence. We handle both sides — the maintenance that keeps the app compliant and stable, and the iteration that makes it better.

Who we work with

• Businesses whose customers are mobile-first — retail, delivery, services
• Companies with field teams needing offline-capable internal apps
• Platform owners adding a native companion to an existing product
• Baxance clients wanting web, platform and app from one team

Why choose Baxance

• Straight advice on native versus cross-platform — and whether you need an app at all
• Store submission planned into the build, not discovered at the end
• Design, build, release and ongoing maintenance from one team
• Shared accounts and data with your existing web platform
• Post-launch iteration driven by real usage, not assumptions
• You own the code and the store listings

What an app actually costs to run

The build is the visible cost; the ongoing costs are the ones that surprise people, and they're worth understanding before committing. There are the platform fees — an Apple Developer Program membership renewed annually and a one-off Google Play registration — plus, where you sell digital goods through the app, the store commission on those transactions.

Then there's the backend. Unless the app is entirely self-contained, it needs somewhere to store data and serve APIs, along with push-notification delivery and file storage. These scale with usage, which is normally a good problem, but the base cost exists from day one.

The largest ongoing item is maintenance. iOS and Android each release a major version annually, deprecating APIs and adding requirements; libraries need security updates; new devices and screen sizes appear. An app left untouched for two years typically needs substantial work to become releasable again, and can be removed from sale for failing to meet current requirements. Budgeting a modest amount of continuous maintenance is considerably cheaper than periodic emergency rescues.

None of this argues against building an app — it argues for going in with the full picture. We'll set out expected running costs alongside the build estimate so the decision is made on the real number rather than the build price alone.

How engagements work

We start with a consultation covering what the app is for, who uses it and what it must connect to. We then scope the build, agree the platform approach, and design the core flows before writing production code — because changing a flow in design costs hours and changing it after build costs weeks.

From there we build iteratively with testable releases, prepare and submit to the stores, and support the launch. Ongoing engagements cover platform updates, bug fixes and new features. Explore the wider IT and marketing services, or pair the app with web development and custom software.

Frequently asked questions

Do you build for both iOS and Android?

Yes — native or cross-platform depending on what the app needs to do, with a straight recommendation on which fits your feature set and budget.

Should we build native or cross-platform?

Cross-platform suits most business apps — lower cost, faster iteration, features in sync. Native is worth it for graphics-heavy, sensor-intensive or performance-critical apps, or if you only need one platform.

Do you handle App Store and Google Play submission?

Yes. We plan privacy disclosures, account deletion and payment approach during the build, prepare listings and review notes, and manage the submission and any review feedback.

What happens after launch?

Apps need ongoing maintenance as iOS and Android release new versions and deprecate APIs, plus iteration based on real usage. We offer both maintenance and continuing feature work.

Can the app connect to our existing website or system?

Yes. Apps can share accounts and data with your existing platform through APIs, so customers and staff work from one source of truth.